Are you organizing a conference, company party, or teambuilding event and want to make sure you reach the right audience? Social media has become an essential tool for event promotion. It helps not only to attract potential attendees, but also to build anticipation and present the program well ahead of time. However, simply posting an invitation with a date and location isn’t enough. So how can you leverage social media to its full potential? 

Start with the Right Audience and Choose the Proper Channels 

First, clarify who you want to target. You will communicate a professional conference a different way than an internal teambuilding or a networking event for business partners. For corporate and B2B events, LinkedIn is the key channel. On the other hand, Instagram and Facebook are ideal for showcasing the visual atmosphere and behind-the-scenes content. 

Timing is Everything: Split Your Communication into Phases 

Waiting until the last minute to promote your event rarely pays off. You will achieve the best results by planning your communication across several key stages: 

• Before the event: Introduce the core concept, gradually reveal the speakers or program highlights, and share practical details well in advance. 

• During the event: Share authentic moments, photos, and live updates directly from the venue. 

• After the event: Follow up with a recap. Publish a photo gallery, a thank you note, or a short aftermovie. 

This creates a cohesive story through individual posts, guiding attendees through the entire event journey. 

Sell the Experience and Engage Your Partners 

Basic information about the date and location alone won’t generate excitement. Instead, highlight why guests shouldn’t miss out on your event. Photos from the preparations, a unique venue, or a teaser of the catering often say much more than a formal invitation. 

At the same time, don’t limit your communication strictly to your company profile. Create a simple event hashtag and encourage employees, speakers, and partners to join in. Personal posts, especially on LinkedIn, have significantly higher organic reach and feel much more genuine. 

Your Event and Social Media Go Hand in Hand 

For an event to look great on social media, the experience on-site needs to be just as engaging. An original program, thoughtful event script, and high-quality catering provide the perfect foundation for compelling content creation. 

At Maxin PRAGUE, we specialize in the comprehensive organization of corporate events, conferences, and teambuildings in Prague and throughout the Czech Republic, from selecting the ideal venue and managing AV tech to flawless execution. 

Are you planning an event and want it to captivate your guests both in person and on social media? Feel free to contact our team at sales@maxin-prague.cz  or call us at +420 775 867 461. We would be delighted to create a tailor-made event for you. 

Maxin PRAGUE celebrates its 27th anniversary in September. Thank you for being part of our journey.

Dear clients, partners, and friends,

This year marks the 27th anniversary of the Maxin PRAGUE story. From a small team driven by great energy, a passion for Prague, and a commitment to integrity, we have gradually evolved into a comprehensive DMC service provider and a leading partner in the Czech market for corporate events, incentive programs, conferences, and team-building activities.

From the very beginning, our driving force has been the desire to showcase the best of the Czech Republic to our clients—with respect for the location, the people, and the details that distinguish a merely well-organized event from a truly unforgettable one. That focuses on detail, our personal approach, and long-standing partnerships with the best suppliers on the Czech market have defined us from day one

Over the past 27 years, we have had the opportunity to execute countless interesting projects. We prefer not to single out just a few, however, as every event has held—and continues to hold—special significance for us. Whether it was a meeting for five people or a program for 4,000 participants, a one-day conference, a multi-day incentive program, a gala evening, a product launch, or an intimate private gathering, we approach every project with the same level of care, responsibility, and respect

We believe this approach is the reason why clients return to us and why we have grown from a local event agency into a trusted DMC partner for the Czech market. Today, our work encompasses everything from concept design, venue and hotel selection, logistics, production, and technical support to complete on-site event management

For us, Maxin PRAGUE has never been just a company name. It represents a team of people, a network of reliable partners, and hands-on experience—but above all, a commitment to executing every event in a way that makes sense for the client, the participants, and the venue itself

We thank everyone who has been and continues to be part of our journey—our clients for their trust, our partners for their professionalism, and our team for the energy that enables us, even after 27 years, to create projects we are proud of.

We look forward to further shared experiences, new challenges, and projects where details will continue to make the difference.

Don’t hesitate to contact us at sales@maxin-prague.cz, and together we’ll plan an unforgettable event for you, too!

At first, event technology may seem like a simple matter. Microphones, speakers, lighting, projection. Order it, plug it in and you’re done. In reality, however, technical production is often one of the key factors determining whether an event feels professional and everything runs smoothly without a single hitch.

Every event is different and requires a different technical solution. It depends on:

• the venue,
• the number of guests,
• the programme,
• the atmosphere you want to create,
• and also whether the event is intended only for guests attending in person, or whether participants will also be joining online.

Hybrid events in particular require a much more complex technical solution. In addition to sound and visuals for guests in the venue, it is also necessary to ensure a high-quality broadcast for online participants. This may require, for example, a production control desk, several technicians and an experienced producer to coordinate the entire broadcast. This is why it is important to address the technical setup already during the initial planning stage of the event.

Experience and the Right Partners Are Key

At Maxin PRAGUE, we have many years of experience with the technical production of events and work with trusted AV partners whom both we and our clients can rely on.

We can help you choose the right sound system, lighting, projection or LED screens and ensure that the individual elements work together. We also handle technical site inspections, installation, coordination and technical support during the event.

And the best solution is not always the cheapest one. Thanks to our experience, we also know where it is worth investing and where there is no need to spend unnecessarily. The goal is not to have the most equipment, but to have the right equipment.

When There’s a Lot of Technology Involved

One example of our work is the Trezor event, where we provided comprehensive AV production, including 360° projection at Cubex and a live broadcast. The challenge was to integrate the technical solution with the overall event concept so that the individual elements worked perfectly not only on their own, but above all as one cohesive whole.

It is precisely on projects like these that it becomes clear that high-quality technical production is not just about the amount of equipment. It is primarily about experience, careful planning and a reliable team that can respond quickly to changes during both the preparations and the event itself.

Find out more about our Trezor event

You Focus on Your Guests. We Take Care of the Technology.

Whether you are planning a conference, gala evening, corporate party or special event in Prague or another destination in the Czech Republic, Maxin PRAGUE can help you provide complete technical support.

Thanks to our experience and trusted partners, we can design a solution that matches your event, venue and budget. And if guests are also joining your event online, we will make sure that they have a quality experience too, not only those in the room, but also those on the other side of the screen.

Because your guests may not remember which microphone you used. But they will definitely notice if it doesn’t work.

To make sure you don’t find yourself in such a situation during your event, feel free to contact us at sales@maxin-prague.cz or by phone at +420 775 867 461.

The Czech Republic is known primarily for Prague, beer, and historic cities. However, its true wealth is much broader. The Czech Republic is home to 17 tangible sites listed as UNESCO World Heritage Sites, ranging from historic city centres, castles and gardens to unique industrial and cultural landscapes.

For event and DMC agencies, UNESCO sites in the Czech Republic represent much more than just tourist attractions. Historic cities, castles, spa towns, or wine regions can become an attractive part of corporate events, incentive programmes, teambuilding activities, conferences, and networking events. We see the diversity of these destinations and the opportunity to combine culture with authentic experiences as one of the main strengths of the Czech Republic as a MICE destination.

When UNESCO is mentioned, most visitors think of historic Prague, the fairytale-like Český Krumlov, or the spa town of Karlovy Vary – and quite rightly so. However, it is also important to know that these places can offer corporate groups much more than just a traditional sightseeing tour.

A historic city centre can become the setting for a teambuilding activity, a castle can serve as a venue for an evening dinner, and local traditions can provide the basis for an authentic workshop or gastronomic experience. It is precisely the combination of history, experiences, and high-quality organisation that creates an incentive programme participants will remember.

From Inspiration to Implementation: What Can Maxin PRAGUE Provide for You?

Finding an interesting destination is only the first step. As an event and DMC agency in the Czech Republic with more than 26 years of experience in the market, we help our clients turn inspiration into a complete tailor-made programme.

For corporate groups, we can arrange, for example:

• transportation, transfers, and complete logistics
• guides and local coordinators
• exlusive tours with special access
• incentive and teambuilding activities
• restaurants, tastings, and gastronomic experiences
• evening events and themed dinners
• meeting venues and technical support
• coordination of the entire programme on site

Our goal is to connect the individual elements of a programme so that they match the specific group, its schedule, budget, and expectations.

The Czech Republic Offers Much More for Events Than Just Prague

UNESCO sites in the Czech Republic offer a unique opportunity to introduce international clients to Czech culture, history, and local traditions from a different perspective.

Thanks to its accessibility, Prague can serve as a starting point, but Český Krumlov, Kutná Hora, the Lednice-Valtice area, Karlovy Vary, and other Czech destinations can offer equally interesting opportunities for corporate events and incentive programmes.

It is precisely the combination of unique surroundings, authentic experiences, and professional organisation that can transform an ordinary corporate trip into an unforgettable experience.

Planning a corporate event, conference, or incentive programme in the Czech Republic? Get in touch with us at sales@maxin-prague.cz or by phone at +420 775 597 461. At Maxin PRAGUE, we will prepare a tailor-made programme for you, from the initial idea to complete on-site implementation.

Organising a corporate event is about much more than choosing the right venue, catering or entertainment. Every event organiser is also responsible for ensuring the safety of all attendees and, in many cases, for complying with legal requirements as well as the regulations of the chosen venue.

Safety is one aspect that should never be underestimated. A well-organised event is not only a memorable experience but also an environment where guests feel safe and comfortable.

What Should Be Considered?

The scope of responsibilities depends on the type of event, the number of participants and the venue itself. The most important areas typically include:

• ensuring a safe environment for all attendees,
• complying with the venue’s maximum capacity,
• providing appropriate fire safety measures based on the nature of the event,
• coordinating suppliers during both the setup and dismantling phases,
• ensuring the safe installation of electrical equipment and audiovisual systems,
• identifying and marking any potential hazards,
• arranging first aid services or on-site medical support where required,
• providing appropriate insurance coverage for participants, especially for team-building and outdoor activities.

For conferences, gala dinners or events with a larger number of guests, it is also common practice to prepare a contingency plan to address unexpected situations.

OHS Is More Than Just a Formality

Occupational Health and Safety (OHS) regulations do not apply only to the organiser’s employees. During the preparation and execution of an event, they also extend to suppliers, technicians, installation crews and everyone involved in the event production.

It is therefore essential that all activities are carried out in accordance with applicable legislation and safety regulations. Proper planning helps prevent unnecessary complications, delays and unexpected issues during the event itself.

Every Event Is Different

The safety requirements for an intimate corporate workshop with a few dozen participants will naturally differ from those of a full-day conference for several hundred guests or an outdoor event featuring a stage and entertainment programme.

For this reason, we always recommend addressing safety requirements from the very beginning of the planning process. This allows all necessary measures to be incorporated into the event plan efficiently and without unnecessary additional costs.

How Can Maxin PRAGUE Help?

At Maxin PRAGUE, we understand that a successful event is not only about attractive programme. Professional planning also means ensuring that every organisational and safety aspect is taken care of.

We provide comprehensive event management services, from selecting the ideal venue and coordinating suppliers to ensuring that all necessary safety and Occupational Health & Safety (OHS) requirements are met. Thanks to our many years of experience, we know how to minimise risks, coordinate every stage of the event and ensure everything runs safely, professionally and seamlessly.

This allows you to focus on your guests while we take care of the smooth operation of your event.

Planning a Corporate Event?

Whether you are organising a conference, gala dinner, team-building event, incentive programme or any other corporate event, we would be happy to assist you with every aspect of the planning process, including ensuring full compliance with all relevant safety requirements.

Feel free to contact us at sales@maxin-prague.cz or call us on +420 277 779 910. Together, we will create an event that is not only unforgettable but also safe.

One of the first questions almost every client asks when planning a corporate event is: How much will it cost? The answer, however, is not that straightforward. An event budget is more than just a final figure. It is the foundation that shapes the entire event.

Whether you are planning a conference, gala dinner, team-building event, Christmas party or incentive trip, a well-planned budget helps you invest where it matters most and achieve the best possible results.

Are You Unsure What Budget Your Event Requires?

That is perfectly normal. Many of our clients have a clear vision of the type of event they would like to organise but are unsure about the budget required to make it happen. That is exactly when we step in.

At Maxin PRAGUE, we prepare tailor-made offers and budgets based on your objectives, number of participants and overall expectations. Thanks to our many years of experience, we can suggest different solutions, advise where it makes sense to invest more and identify opportunities to optimise costs without compromising the quality of your event.

Our goal is not to create the most expensive event possible. It is to deliver an event that perfectly matches your budget while achieving everything you want it to be.

Start with the Most Important Question: Why Are You Organising the Event?

It may sound obvious, but the purpose of your event should always be the starting point for building your budget.

Are you looking to reward your employees for their hard work? Launch a new product? Strengthen relationships with your clients? Or organise a conference that represents your company and brand?

Each objective requires a different approach. For an internal team-building event, the programme itself may be the main investment. A conference, on the other hand, often requires high-quality audiovisual equipment and technical support, while a gala dinner is largely defined by its venue, atmosphere and exceptional catering.

Once you have a clear objective, it becomes much easier to decide where your budget will have the greatest impact.

What Has the Biggest Impact on an Event Budget?

When planning your budget, there are several key factors to consider:

• Number of attendees – This affects almost every aspect of the event, including the venue size, catering, staffing and logistics.
• Venue – A historic palace in the heart of Prague, a modern conference hotel or a unique industrial venue will each come with different costs.
• Type and duration of the event – A one-day business meeting requires a very different budget from a two-day conference with accommodation or a formal gala dinner.
• Catering – Food and beverages are often among the largest budget items. Costs vary significantly between coffee breaks, buffet lunches and multi-course plated dinners.
• Technical equipment and additional services – Audiovisual equipment, event branding, decorations, registration systems, entertainment, moderators, live music, photographers and videographers all contribute to the overall budget. For international events, accommodation, transportation and interpreting services should also be taken into account.

This is exactly why there is no universal price for organising an event.

Don’t Forget to Leave Room for Contingencies

Every experienced event organiser knows that unexpected requests and last-minute changes can arise during the planning process. That is why we always recommend including a contingency reserve in your budget.

A well-planned budget is not necessarily the lowest one. It is the one that allows your event to run smoothly without unpleasant financial surprises.

Planning a Corporate Event? We’d Be Happy to Help.

If you are planning a conference, gala dinner, team-building event, incentive programme or any other corporate event and would like expert advice on setting the right budget, we’d love to hear from you.

Feel free to contact us at sales@maxin-prague.cz or call us on +420 277 779 910. We look forward to helping you create an unforgettable event.

Prague continues to strengthen its position as one of Europe’s leading destinations for international congresses, conferences, and major corporate events. The Prague Congress Centre (PCC) has officially launched the construction of a new exhibition hall, marking one of the most significant investments in the venue’s history. 

The new hall will expand the Congress Centre’s exhibition capacity by approximately 5,000 m² of modern event space. Thanks to its flexible design, the venue can be divided into up to five separate sections, making it suitable for a wide range of events, from professional conferences and trade fairs to gala dinners and product launches. The project also includes upgrades to the technical infrastructure and improvements to the surrounding public areas. 

What Does This Mean for Maxin PRAGUE Clients? 

As a professional DMC and event management company, we see the expansion of the Prague Congress Centre as excellent news. 

It will allow us to offer our clients even more possibilities when planning: 

• large-scale international conferences, 
• congresses with extensive exhibition areas, 
• corporate summits, 
• product launches, 
• hybrid events combining conference sessions with exhibitions or networking opportunities. 

The increased capacity will give event organisers greater flexibility in designing programmes and arranging event spaces. Ultimately, this means an even better experience for attendees and more room for creative event concepts. 

Maxin PRAGUE Is Ready for the Future of Events 

At Maxin PRAGUE, we continuously monitor the development of conference venues across Prague and work closely with the city’s leading congress centres and hotels. This enables us to recommend the most suitable venue based on the size, objectives, and specific requirements of each event. 

We see the expansion of the Prague Congress Centre as an important milestone for the Czech MICE industry. It will create new opportunities not only for conference organisers but also for companies looking to host world-class events in the heart of Europe. 

Whether you are planning an international congress for thousands of delegates, a corporate conference, or a networking event, our team is ready to support you with every aspect of the organisation, from selecting the ideal venue to full event production and on-site coordination. 

Contact us at sales@maxin-prague.cz or call +420 775 867 461 to discuss your next event. 

Planning a corporate event, conference, product launch, or summer garden party? Outdoor events offer a unique atmosphere, but they also come with certain administrative requirements. The good news is that if you know what needs to be arranged and when, the entire process can be smooth and stress-free.

 

Every Event Is Different

 

There is no universal list of permits that applies to every outdoor event. The required permits depend on several factors, including:

 

• the event location,
• the number of attendees,
• the nature of the event,
• the technical equipment used (stage, tents, electrical installations),
• live music or catering services.

 

That is why it is important to start planning well in advance.

 

What Permits Might You Need?

 

Depending on the type of event, you may need to obtain:

 

• a permit for the use of public space,
• the landowner’s consent,
• notification of a public event to the relevant municipal district,
• approvals from the fire department or public health authority (for larger events),
• security and medical services,
• permits for temporary structures (such as tents or stages),
• and any other permits required based on the specific nature of your event.

 

Plan Ahead

 

One of the most common mistakes is leaving permits until the last minute. While some applications can be submitted just a few days before the event, for most larger outdoor events, we recommend starting the administrative process at least one month in advance. For large-scale events, an even earlier start is advisable.

 

Planning ahead gives you enough time to complete any additional documentation and coordinate with the relevant authorities.

 

Leave the Administration to Us

 

Obtaining the necessary permits can be time-consuming, especially if you are organising an event for the first time or are unfamiliar with the local administrative process.

 

At Maxin PRAGUE, we have successfully delivered dozens of outdoor events. Thanks to our strong market position and many years of experience, we understand exactly how the permitting process works. We will be happy to assist not only with the concept and complete event management, but also with obtaining all required permits and communicating with the relevant authorities on your behalf.

 

This allows you to focus on your guests and the event itself while we take care of everything behind the scenes, from the first permit application to the final guest departure.

 

Maxin Tip: If you already have a date and venue in mind, get in touch with us as early as possible. The sooner we begin planning, the smoother and more efficient the entire process will be, ensuring your event is delivered exactly as envisioned. Feel free to contact us at sales@maxin-prague.cz or call us on +420 775 867 461.

Quality event catering today is about much more than just food. At corporate events, conferences, gala dinners, or networking events, catering plays a key role in the overall guest experience and often influences how attendees remember the event. Well-planned catering can support networking, create a welcoming atmosphere, and strengthen the overall brand image. 

When organizing a corporate event in Prague, it is therefore important to approach catering strategically. Choosing the menu alone is not enough. The catering concept should align with the event format, schedule, guest profile, and overall branding. This is exactly where an experienced event agency or DMC partner becomes essential, helping to connect all details into one seamless experience. 

Every type of event requires a different catering style. Catering for a conference or workshop differs significantly from catering for a gala dinner, company party, or networking event. During conferences, guests usually appreciate light refreshments, coffee breaks, and finger food that do not interrupt the program. Evening events, on the other hand, allow for more creative concepts such as live cooking stations, signature cocktails, or themed food corners. 

When planning catering for a corporate event, it is important to consider several factors, including: 

• number of guests, 

• event duration, 

• event location, 

• allergies and dietary restrictions, 

• service timing, 

• technical possibilities of the venue, 

• overall event style and branding. 

Modern event catering in Prague is no longer just about serving food — it has become part of the overall brand experience. Current trends include personalized elements such as drinks in company colors, branded desserts, or interactive food stations that connect gastronomy with the event concept and create a memorable atmosphere. 

This is why working with an experienced event agency in Prague or a professional DMC partner is highly beneficial. Besides providing quality catering, they ensure supplier coordination, logistics, and the smooth running of the entire event. Professional event management is built on details that guests may not consciously notice — but these details are exactly what make an event feel effortless and well-organized. 

Maxin PRAGUE specializes in corporate events in Prague, MICE events, conferences, networking events, and full event management services. Thanks to extensive experience with incoming groups and corporate clients, we create events that combine professional organization, high-quality catering, and unforgettable guest experiences. 

If you are planning a corporate event or conference in Prague, the team at Maxin PRAGUE will be happy to assist you with complete event planning and catering services. Feel free to contact us at sales@maxin-prague.cz or by phone at +420 775 867 461. 

Visit us at stand D155 

Dear business friends, we have great news for you – Maxin Prague will be part of the prestigious event professionals' fair IMEX in Frankfurt again this year! Come visit us. You can expect inspiration, news from the world of incentive programs and, most importantly, a great atmosphere full of networking opportunities. The Frankfurt exhibition center will once again become a place where the greatest people in the industry meet. Be with us! 

You can find us at stand D155 – we will be happy to introduce you to our new services, current trends and tips on how to take your incentive programs to the next level. Do you want to talk to us in peace and in person? Just arrange a meeting with our Managing Director Jakub Škorík. Get in touch with us and we will find the ideal time together or book your preferred time directly at this link. 

Maxin Prague is here for you in Frankfurt at stand D155. Together, we will take your incentive programs to the next level. We look forward to seeing you! 

Should you have any questions, please do not hesitate to contact us at sales@maxin-prague.cz or by phone at +420 775 867 461.